When Designers Rule the World With John Barratt

Video: Design Byte — Fortune Magazine’s David Kirkpatrick interviews Teague CEO John Barratt about his firm’s design processes in creating Boeing’s 787 Dreamliner.

About the Video

Design Byte is a continuing series that explores design thought as it pertains to politics, culture, the environment and its own industry. The premier episode with Stefan Sagmeister can be viewed here

About the Article

This article was written by Jorge of Inhabitat.com, and reprinted with permission… the original has pretty pictures.

Air travel can be the bane of any well-meaning environmentalist. One flight can spew tons of carbon and other pollution into the air, but let’s face it, there are few reasonable alternatives for jetsetters. So it’s great to hear that when Boeing set out to design their new airplane, the 787 Dreamliner, it made sure that one of its main goals was that of reducing its carbon emissions. It wasn’t just designed with fuel efficiency in mind, Boeing made sure that passenger comfort and interior design played a role in improving the overall pleasure of flying. Air travel may never be the most sustainable option, but Boeing’s efforts are a step in the right direction.

Using new technologies, such as using lightweight carbon-fiber for the fuselage and wings, instead of aluminum sheeting, Boeing was able to reduce the airplane’s weight. It also increased the fuel efficiency of its new engines, yielding an overall reduction of fuel consumption of almost 30%. Because of the new materials, the humidity in the cabin can be much higher than before, which will provide for better passenger comfort.

Air travel is a tricky proposition for any well-meaning person trying to reduce their carbon footprint. In 2004, NASA documented how the increase in air travel could account for half a degree increase per decade in the past 30 years, and that figure would only rise as air travel becomes more affordable and ubiquitous.

There are, however, a few ways or strategies to help account for our own air travel-related emissions- for example, the purchase of carbon credits (and this is probably one of the few activities where the use of carbon credits actually makes sense) and/or an increase in airplane taxes for those who travel excessively via airplane.

As it is, a more efficient airplane is a step in the right direction. From the looks of it, the Dreamliner looks to be a revolutionary aircraft in this regard, and it’ll be interesting to see what other steps the airplane manufacturers will take to reduce the carbon footprint of air travel.

8 thoughts on “When Designers Rule the World With John Barratt”

  1. john barratt…..a selfish, wannabe snob who thinks he is better than anyone else, somebody who has the ability to talk and talk and talk all about design using big words for trivial bull……design is all about having a good idea putting it onto paper and building it, its as simple as that you cant learn it you either have it or you dont, its a talent you’re simply born with and you either have it or you dont, put bluntly you got a good imagination you’ll be a good designer.
    Forget all the big words and phrases and bull crap those big dogs talk about, of which john barratt is a main offender i give you an example… “emotions in the world of design”…..whatever thats supposed to mean!, artsy bull if you ask me, [EDITED: PERSONAL ATTACKS]….i guess he designed himself a successful image that the design world bought, if only they knew the truth about a two faced man who simply can not be trusted.

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