City, Ecology, Mobility – With Mitch Joachim

VIDEO: Mitchell Joachim’s insists that his plans are not futuristic. As the Executive Director for philanthropic design collective Terreform, he’s responsible for progressive solutions for current problems… the fact this involves squishy cars makes it all the better.

Mitchell Joachim insists that his plans are not futuristic. As the Executive Director for Terreform, a “philanthropic design collective,” he is responsible for progressive solutions for current problems. Save for the overt reliance on CGI imagery, the plans he presented at Postopolis! seem robustly conditional on collective goodwill, but still grounded on hard statistics and grounded feasibilities. In the video above, he outlines his company’s plans in three main areas: the city, ecology, and mobility.

The City
Urban settings pose all sorts of problems for professionals who work with infrastructure, but even more so for those who are environmentally conscious. One of the biggest problems, argues Joachim, is circuity. Because cars have no intelligence and “will drive off a cliff and take you with it,” they spend a whole lot of time not knowing where they’re going, looking for parking, and being stuck in traffic. These preventable problems will be responsible for 60% of the entire energy usage in the United States by 2050.

Joachim sees the solution in intelligence.

The key is designing automobiles so the entire car is in the wheel, linked to other wheels on a municipal grid. In this model, the city is composed of interconnected networks.


After explaining the obscene energy usage in the life cycle of a house, from chopping down trees using power tools to building remains dumped in landfills, Joachim brings back the idea of the living tree house.

Alongside MIT architects Laura Greden and Javier Arbona, Joachim presents their proposal for the Fab Tree Hab.

The proposed construction materials are organic, and we don’t mean metaphorically. The materials really are alive. Ficus, a parasitic plant that is soft during growth but hardens when exposed to air, can be given a certain structure to grow around and within. It can become a wall. It is a parasitic wall, but if you give them a structure to grow into or around it will grow.


While eco-warriors see automobiles as evil, Joachim takes a different approach. He sold his Honda years ago, but he doesn’t think that’s anywhere near enough. He is looking for redemption and — according to him — we should be too.

“Efficiency essentially means playing a piano with a two-by-four,” says Joachim. “You hit every key and, great, you did an efficient job… efficiency means the car is still doing some damage… If you get it down to zero emissions, you’re not doing anything bad, but you’re not doing anything good.”

Enter his Concept Car, developed with GM and Frank O. Gehry.

These cars are SOFT (Sustainable Omni Flow Transport), soft (so soft in fact, that they “look like hug-and-kiss lamb cars”) and ecological. They move in herds. They are powered by the human buttocks. And they’re not the first of their kind. Not entirely, anyways.

In the 1920’s, Henry Ford extensively experimented with alternative materials for car manufacturing. Because he believed the booming automobile industry and American’s agricultural economy were “natural partners”, he sought to amicably unite them.

This is how he became a proponent of the soybean.

Ford used plastic made from soy meal to manufacture everything from glove box doors and accelerator pedals to steering wheel and dashboard panels. Even the entire body of the car could be (and was) made from soy-based plastic. The Model T’s paint and plastic parts, in fact, contained 60 pounds of soybeans.

It was a car just as durable, lighter, and more reasonable economically and environmentally. But then war broke out. After World War II, the petrochemical industry experienced a boom and the soy-based plastic car fell into oblivion.

Until now. The ailing Ford Motor Company, in partnership with the Lear Corporation, sends a nod in the direction of history with the launch of a new car. The seat backs and cushions of the 2008 Ford Mustang are made with soy-based foam.

12 thoughts on “City, Ecology, Mobility – With Mitch Joachim”

  1. These concepts are so non human centered that I can hardly believe they are seriously being proposed. I suppose this is the ultimate outcome of a totally liberalized utopia where the INDIVIDUAL is no longer considered – indeed he is viewed with total disdain.
    PS – You might be taken a bit more seriously if you would lose the hairdo.

  2. Not good. KFC — If they had to process all of the foods that would be grown on site, that would negate the opportunities provided by corporate headquarters, processing plants, etc. Not efficient. Your suggestion would increase the footprint. Living houses — novel, but not for the masses. The sections of the house would never be stable, due to the trees’ growth, the moving of the trees in the wind, etc. The soft cars are ridiculous. Your suggestion would mean the disappearance of cars as we now know them. Your suggestion would insist on everyone driving the same things, and that kind of monopoly isn’t going to happen. I hope you have a day job. Your presentation is fun, but you are nervous, you make stupid jokes, and your hair — nobody of worth is going to take your pipe dream ideas seriously. Rod Dagmar

  3. I would like to know when and where this speech was given. Was it at a special conference run of Terreform?

  4. I see your idea and study for about your treehouse design in other web. I love this project ,be couse publish book for treehouse in IRAN country.
    I thank from mitchel joachim and his partner.
    best wishes for MJ,

    hassan feridonzadeh

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