The Future of Web Advertising

4 AdTech Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way

4 Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way

Hear pitches from 4 companies who are changing the way online retailers advertise to consumers. Learn how these innovative entrepreneurs plan to disrupt the web ad online advertising space and dig down to learn more about their ideas and business models.

5 minute presentations by each of the teams, followed by 5 minutes of questions by our panelists which include a distinguished group of VCs.

We showcase the 4 following startups:

Album+ – is the easiest way to aggregate location specific event photos, in real time. We use mobile technology, and geolocation, along with a web app and some API`s to make shooting, collecting, organizing, sharing and purchasing photos from the same event; automatic. Our target market right now is weddings, and our business model is charging the host for the service. The app is free and can be found here

Appside – Founded in 2011 AppSide is the first end-to-end content marketplace for motion-controlled entertainment devices. With years of experience in the motion field, AppSide provides the “missing link” between hardware manufacturers, developers and end-users, in the fast growing market of motion-controlled/Natural Interaction entertainment devices. AppSide`s end-to- end marketplace (platform and content) gives users easy access to innovative motion controlled games and apps using the best device experience possible. The company is based in Tel Aviv, Israel, and is backed by Wekix, a technology and new-media start-up accelerator, as well as high-profile US and European private investors.

Immersive Labs – provides adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer. Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider.

Lemon – (an acronym for Location Enhanced Mobile Opt-in Network) is a digital media company providing total B2B solutions for location-based mobile marketing. The company offers state-of-the-art white label software that can be integrated into any app on the Android, Blackberry, or iPhone platform. When installed, the LEMON software enables push messaging based on precise locational awareness and specific user behaviors, resulting in highly targeted and relevant messages delivered at exactly the right time and place for maximum impact. The company also offers agency and consulting services, including strategic planning, custom app development, campaign planning & management, and metrics & reporting.

Panel Moderator:
– Lori Hoberman, Partner, Chadbourne & Parke LLP

Panel Speakers:
– Peg Jackson, Gridley & Co.
– Erik Nordlander, Google Ventures
– Jeanne Sullivan, Starvest Partners

1 thought on “The Future of Web Advertising”

  1. First time I hear bout these companies and judging them by web analytics not many people know about them either.

    But those company descriptions sounds promising and hopefully they will grow big someday as I would like to use them but they need more clients to start things rolling otherwise they have just an idea.

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