Our most recent Webcast was broadcast live from the offices of the Interactive Advertising Bureau, a partner on the Naked Media WebTV series. Show host Dorian Benkoil sat down with IAB president and CEO Randall Rothenberg, Magnify.net CEO Steve Rosenbaum and Blip.TV co-founder and COO Dina Kaplan.
The show was our first from the IAB offices as part of our new partnership with the organization. We first sat down with IAB president and CEO Randall Rothenberg to get his take on why “advertising is creepy,” as the IAB says in its new campaign to fend off privacy legislation, and talked about other industry trends and news.
Then we were joined by the founder and head of video platform Magnify.net, Steve Rosenbaum, and Dina Kaplan, co-founder of Blip.TV. We talked about what is and isn’t working in video, about trends in curation and aggregation, details of sponsorship and revenue, and, of course audience questions.Plus, as always, Dorian’s “Shallow Thoughts” on the media.
About the Guests
Randall Rothenberg, is president and CEO of the IAB, which
represents more than 300 leading interactive companies responsible for
selling over 86 percent of online advertising in the U.S. Randall is author of his influential blog “I, A Bee” and the noted book Where the Suckers Moon: An Advertising Story, was a senior director at the Booz Allen Hamilton consulting firm, and spent six years as a journalist and editor at The New York Times. He is frequently quoted in the media, books and scholarly publications, and is a noted speaker and advocate for the industry.
Steven Rosenbaum, is CEO and co-founder of Magnify.net, a video publishing platform that allows Web sites, media companies, and content entrepreneurs to aggregate and curate Web video from a wide variety of Web sources. Rosenbaum is a serial entrepreneur, Emmy Award winning documentary filmmaker, and innovator in the field of user-generated media production. He calls his MTV Series “UNfiltered” the first successful U.S. commercial use of User Generated Video (UGV) in mass media.
Dina Kaplan, is co-founder of blip.tv, an online television network focused on featuring, promoting and monetizing “the best original shows on the Web,” which blip does via the Web, iTunes, and to the TV set through partnerships with FiOS, TiVo, Sony Television, Boxee and roku. Dina, as COO, oversees operations and business development for the company and is also the founder and chair of the New York Founders Club, a group dedicated to promoting the start-up community in New York City.