The Future of Web Advertising

4 AdTech Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way

4 Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way

Hear pitches from 4 companies who are changing the way online retailers advertise to consumers. Learn how these innovative entrepreneurs plan to disrupt the web ad online advertising space and dig down to learn more about their ideas and business models.

5 minute presentations by each of the teams, followed by 5 minutes of questions by our panelists which include a distinguished group of VCs.

We showcase the 4 following startups:

Album+ – is the easiest way to aggregate location specific event photos, in real time. We use mobile technology, and geolocation, along with a web app and some API`s to make shooting, collecting, organizing, sharing and purchasing photos from the same event; automatic. Our target market right now is weddings, and our business model is charging the host for the service. The app is free and can be found here http://itunes.apple.com/us/app/album-plus/id437410243

Appside – Founded in 2011 AppSide is the first end-to-end content marketplace for motion-controlled entertainment devices. With years of experience in the motion field, AppSide provides the “missing link” between hardware manufacturers, developers and end-users, in the fast growing market of motion-controlled/Natural Interaction entertainment devices. AppSide`s end-to- end marketplace (platform and content) gives users easy access to innovative motion controlled games and apps using the best device experience possible. The company is based in Tel Aviv, Israel, and is backed by Wekix, a technology and new-media start-up accelerator, as well as high-profile US and European private investors.

Immersive Labs – provides adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer. Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider.

Lemon – (an acronym for Location Enhanced Mobile Opt-in Network) is a digital media company providing total B2B solutions for location-based mobile marketing. The company offers state-of-the-art white label software that can be integrated into any app on the Android, Blackberry, or iPhone platform. When installed, the LEMON software enables push messaging based on precise locational awareness and specific user behaviors, resulting in highly targeted and relevant messages delivered at exactly the right time and place for maximum impact. The company also offers agency and consulting services, including strategic planning, custom app development, campaign planning & management, and metrics & reporting.

Panel Moderator:
– Lori Hoberman, Partner, Chadbourne & Parke LLP

Panel Speakers:
– Peg Jackson, Gridley & Co.
– Erik Nordlander, Google Ventures
– Jeanne Sullivan, Starvest Partners

Start-up Bootcamp

Learn how to plan your business with speed and flexibility in this interactive workshop.

Create and Pitch a successful business plan
If your business plan is scribbled on a napkin, you could be in for some nasty surprises. On the other hand, a 40-page term paper is a waste. Instead, invest just time enough to make smart choices, and be prepared to pitch your ideas in a compelling way. Learn how to plan your business with speed and flexibility in this interactive workshop.

David Ronick is a co-founder of upstartbootcamp.com, which helps founders start up smarter via on-demand courses, coaching, and webinars. David has helped over 100 founders plan and launch new ventures, and is the author of Hit The Deck: Create a Business Plan in Half the Time with Twice the Impact. Prior to upstart, David co-founded an early social network, and an out-of-home ad network. David is a contributing writer for Inc.com and BusinessInsider.com, and a graduate of Brown University and Harvard Business School, where he`s a judge of their business plan contest.

Khan Academy

re-inventing education as a social venture.

Sal Khan, Founder, Khan Academy, gave the keynote presentation at the annual Pace Pitch Contest in NYC. He talked about building a social venture in the education space and offered advice for entrepreneurs and those looking to start up a new business. He gave the keynote via skype (above). The video below is a highlight of his TED talk and provides some background and context to who he is and what he does and why he is Bill Gates’ favorite teacher.

The Pace Pitch Contest is based on the Elevator Pitch concept, popular in the venture capital community. It is an extremely concise presentation of an entrepreneur’s idea, business model, marketing strategy, competitive analysis, and financial plan, which is delivered to potential investors. The premise is that it could be made in a few minutes, should the entrepreneur spot a potential investor on an elevator and have the opportunity to pitch their idea during the brief ride.

Finalists in the New Business Concept category and the Social Venture category each have exactly three minutes to pitch their new venture idea to a distinguished panel of judges and an enthusiastic audience. In addition to broad participation at Pace, the contest has welcomed student competitors from a number of other universities, including Columbia, Harvard, MIT, NYU, Princeton, and Stanford.

Salman Khan – Founder, the Khan Academy

Sal is the Founder, Executive Director, and Faculty of the Khan Academy. He started the Khan Academy as a way to tutor his cousins remotely–while he was a hedge fund analyst in Boston, and they were students in New Orleans. He started posting videos on YouTube, and more and more people kept watching. It was clear there was a huge unmet need, so Sal left his hedge fund job and started Khan Academy with the mission of providing a free world-class education to anyone, anywhere.

Sal holds an MBA from Harvard Business School, where he was the president of his class. He also attended MIT, where he received 3 degrees: a Masters in Electrical Engineering & Computer Science, a B.S. in Electrical Engineering & Computer Science, and a B.S. in Mathematics.

Leaving a Big Company To Start Your Own

Or, how to go bald in under a year.

Entrepreneurship is not for the faint of heart. If you currently have a secure job at a big company you probably have a nice healthcare plan, a steady, dependable paycheck and colleagues that you hopefully enjoy working with. The early days of a start-up include lots of sleepless nights, no health plan, no pay, and lots of alone time as you build out the early stages of your vision. As I can attest to, entrepreneurship puts hair on your chest. Fortunately, it hasn’t taken any from my head. Yet.

In the above interview, I talk to Sabir Semerkant about leaving a big company to start his own business.

I always ask entrepreneurs what business productivity tools they use in hopes that others may learn what works for different people and why they chose the tools they use for everything from project management to accounting, sales-force automation, customer relationship management, document creation, back-up, storage, Web hosting, etc.

Below you can learn about the tools Sabir chose for the early stages of his business.

Business Productivity Tools For Startups

I asked Sabir what productivity tools he uses to manage his business. In no particular order, he mentions:

Online Marketing Tactics for Start-ups

Do the things that don’t cost you money right so that when you do spend money you get high ROI.

“When you don’t have money you get creative”, Sabir Semerkant told me while explaining how The Vitamin Creek drives traffic to its e-commerce Web site. Sometimes, when building a business, not having money is a blessing in disguise. It forces a company to be smart in both product development and marketing. Having too much money allows a company to get a little lazy and pick up bad habits that can be hidden by money.

A successful professional quarterback or pitcher learns and fine tunes proper mechanics throughout high school and college. Similarly, an aspiring start-up needs to start by building a solid marketing foundation on top of which it can run various pay and free marketing initiatives. Build a weak foundation, and the money you spend will not deliver as efficient a return on investment than if you have a solid foundation in place.

The Vitamin Creek focuses on making marketing initiatives that take internal time and resources as efficient as possible. For example, the company has thousands of product detail pages. The company is focused on making sure each page, starting with the most trafficked pages, has plenty of high resolution product photos, product descriptions, and other page level details that make it easy for a customer to quickly decide that yes, indeed, this is the right product for me, and put the product in his shopping cart.

If your goal is to drive traffic to a Web site, it’s easy to get enamored by quick fix solutions such as buying key words on Google. Start-ups should analyze the acquisition cost to acquire each new customer as key words become more competitive.

About 60% of traffic to Web sites comes from Google organic search. The time a Web site owner puts into optimizing the site so that it is easily found through search can provide huge returns. Search traffic is free. But optimizing a Web site through search engine optimization tactics and seeing the results of the effort takes time. It’s not a quick fix like buying keywords on Google Ad Words, but rather a sustained effort.

Spyfu is a tool to measure the velocity of keywords – who is bidding on it, what the bid price is. A good key word that has a high price might make a good word or phrase to focus organic efforts around. Develop content on your site that includes those key words. Let others pay for the side of site ads when people search those terms. Discover the hidden gems – keywords that aren’t expensive but still get a fair amount of searches and pay for them instead.

Sabir plans to engage bloggers that focus on his industry vertical next. These are people who blog regularly about nutrition, health and vitamins.

Twitter is a platform that allows you to keep track of keywords related to your products so that you know who is talking about products you carry. You can then engage consumers who are shopping for these products. Just make sure you engage them in an authentic, helpful way, rather than immediately trying to sell them something. Help someone out and start a conversation with them about what they are researching. People generally appreciate getting a helpful response to their questions. Make a connection, person by person.

TwapperKeeper allows you to save searches for specific keywords on Twitter, such as the brands you carry. You can see who tweeted those keywords and engage that person in a dialogue.

Sabir uses TweetDeck as his Twitter platform. I do too.

Tackable Pins Down The Future Of Social News

Tackable hopes to cut through that rubbish to create a social network that delivers news you can use.

Spartan_Daily

Tackable community manager Jonathan Stypula shows off the app to Spartan Daily’s staff

After seven years in the news business, 28-year old journalist Luke Stangel grew increasingly discouraged by the amount of time it took to track down witnesses and information for stories.

“I can’t really explain to you how obsessed I became with live information. I’d wake up every morning with the uneasy feeling that I’d somehow missed something big while I was asleep,” recalls Stangel, who covered crime for the Palo Alto Daily News. “It was then that I first started thinking about how to get live information from the public to reporters.”

Inspired, Stangel in early 2010 approached Ed Lucero, founder of the digital marketing agency AGENDA, and asked him to come aboard as CEO, and together the men enlisted Steven Woo, at the time an engineer at game making company Blizzard, to be their Chief Technology Officer. And thus Tackable, a social network that maps user-generated local news, was born.

The trio initially funded Tackable themselves, and over the course of preliminary meetings met Jeff Herr, the vice president of interactive software at the California Newspapers Partnership, a group of 60 newspapers, most of them published by giant MediaNews Group, owner of The San Jose Mercury News, The Denver Post, and dozens of other newspapers. Herr saw the potential for Tackable’s growth wasted no time working Tackable into their plans.

“MediaNews is incubating us inside the San Jose Mercury News, as we finish a special, Tackable-powered project for them,” explains Stangel. “It’s a fairly unique arrangement — we’re building a special version of Tackable which features MediaNews content and they’re paying us development fees, which have allowed us to expand the team.” Other than the MediaNews backing, Tackable has no other investors, although anticipate closing a Series A investment by the end of the year.

In addition to its MNG partnership, Tackable has since launched two beta versions, one for The Spartan Daily, San Jose University’s student newspaper, and another as an Apple iPhone app, and has started discussions with a number of other organizations, including the Journal Register Company, which operates 10 papers across the country. Outlets in Australia, the United Kingdom and Portugal have also expressed interest.

Only about a year old, Tackable now employs a total of ten people, most of whom hail from the gaming industry. Asked why, Stangel explains that Tackable not only wants to deliver news, but evolve the social media world, as well.

“Tackable is — on some level — a real-world social game,” he says. “Our early challenge has been to understand why people would want to share live photos with the public, and how we can encourage a new social behavior. Game designers have a lot of experience in that realm, and we’ve studied successful social games to figure out how to power our platform. It’s a different way of looking at a social network.”

Tackable

An example of the Spartan Daily‘s Tackable content

As they grew, the Tackable team also started tackling traditional start-up hurdles, like overtaking potential competition, including Australian app Snapr, which offers a similar service. But Stangel insists Tackable trumps Snapr, because his program allows users to curate their news. “Snapr just puts pictures on a map with no differentiation. We have chronological, geotagged and caption-search filters that let the public and press on certain beats to gather hyperlocal information faster.”

And then there are inevitable comparisons to another live feed social network, Twitter. Again, Stangel’s not concerned. “Tackable differs from Twitter because we’re news-oriented, rather than rambling thoughts.” notes Stangel. “We prefer objectivity over subjective ideas.” And his approach is far more efficient, he says, because it favors better reporting over a ceaseless, unedited steam.

“Tackable’s power comes from both the user-generated content,” contends Stangel. “Tackable users don’t need to search for real-time media, because it’s organized by time and location on a public map. Fewer pieces of live media will get lost in the ether, and we’ll be able to experience what’s happening right now in any corner of the globe.”

Stangel and his team also have to hammer out content-sharing agreements with partner papers, and figure out how to expand beyond captioned photos, an obstacle that reveals Tackable’s greatest challenge: building the public and press’ respective trust.

To that end, Stangel and his team are establishing restrictions to keep Tackable infallible, including requirements that pictures be uploaded directly to avoid photo shopping and having people sign in via Facebook to confirm their identity.

Once a user establishes their reliability, they will have more freedom to choose specific assignments, like photographing a local event, or can submit “news flashes” they deem share-worthy, and earn redeemable “karma points” in the process.

As for monetizing, Stangel says his team’s looking into microadvertising, in which businesses create and publish a short-term classified ad, such as a two-hour spot to promote a sale, and are also thinking about charging companies to create their own brand-specific assignments.

Stangel adds that the team prefers Facebook, Twitter and conferences to spread their message. “We’ve tried to keep our project under wraps, and have not done any proactive media outreach so far. Our policy has been to accept all interview requests, but to do very little proactive PR work ahead of the big launch.”

While Stangel may sound like he has everything figured out, he’s sure not to get too confident. “It’s a rookie mistake to believe that you know everything. The process of challenging your ideas is very valuable,” he asserts. “Tackable would be a much weaker concept today if we weren’t open to suggestions.”

Stangel cites friend and venture capitalist Craig Jones as one of his greatest advisers. “Craig was the first to point out that we had a classic chicken and the egg problem: We needed a lot of users to generate compelling content, and we needed compelling content to attract a lot of users. That comment set us on a different path, and prompted us to launch with a hyperlocal focus, with strong news partners.”

Now that the company is on it’s way, Tackable’s aiming high: “Our internal goal is to have 100 newspapers and news outlets using the platform on a daily basis by the summer. We’re currently about halfway there. We’d like to have 500+ newspapers on the platform and 500,000 active users by this time next year.”

If Tackable meets their mark, our news worlds may never be the same.

Startup Tools

Startups need tools to organize themselves. Here’s what Tackable uses behind the scenes.

  • Customer Relationship Management: Custom software.
  • Accounting: Quickbooks.
  • Project Management: Assembla
  • Cloud Computing: Amazon
  • Internal Communication: Google Sites/Gmail
  • Site Analytics: Google Analytics for the site and Flurry for in-app stats.
  • Email Marketing: MailChimp

Social Commerce

Best practices for e-commerce companies.

I talked to e-commerce entrepreneur Sabir Semerkant about a few topics, including Facebook as a potential Amazon.com killer (if they ever develop a robust marketplace to match buyers and sellers), coupons, and how product companies can take advantage of deal sites such as Groupon.

Groupon is, of course, the poster child for the newly emerging group-shopping business model. Social shopping allows businesses to reach larger pools of customers by offering discounts on goods and services to people who sign up for the bargains.

AppNexus Makes Advertising More Personal, Profitable

Real-time ad platforms will turn advertising into an increasingly intimate business. AppNexus CEO Brian O’Kelley explains why this future shouldn’t be feared.

Once reliant on mass appeal to win over consumers, advertising has become a more personal experience in the internet age. And the real-time ad platforms like those provided by New York-based AppNexus will turn advertising into an increasingly intimate business. CEO Brian O’Kelley explains why this future shouldn’t be feared.

BrianAppNexus

AppNexus founder Brian O’Kelley.

AppNexus has deep roots in the realm of online advertising: founder O’Kelley got his technological start at the real-time personalization company LogicSpan, and then as the mastermind behind a similar company, Right Media, which Yahoo! bought for $850 million in 2007. While most people would have taken their winnings and ridden off into the sunset, O’Kelley couldn’t resist the lure of the ever-evolving online ad world.

“I was 29-years-old with plenty of money, and it was very tempting to retire. And I tried,” laughed O’Kelley.  “But after a few months of traveling, and constant phone calls from people with business questions, I realized I couldn’t resist.”

Ready to jump back into the proverbial rat race, O’Kelley reached out to Mike Nolet, Right Media’s former director of analytics, and the two began to plot out their AppNexus venture.

Despite their connections and cash, the path to success wasn’t immediately paved with gold. “Founding was easy in some respects, because of our personal money, but we also pitched to investors, and so many people weren’t into it,” O’Kelley explained from his office in New York.

“It took some time, but it made me learn something important for start-ups: really look for investors who are willing to see your vision and the people behind the project.”

Finally, O’Kelley and Nolet convinced a bevy of investors from Kodiak Venture Partners, Venrock and First Round Capital, as well as individuals, to help them out. Then the real work began: marketing.

Rather than trying to canvas as many businesses as possible, O’Kelley, Nolet and their nascent team took a more targeted approach.

“Because we’re an enterprise technology company, we contacted the about 500 companies in the world that are our targets,” said O’Kelley. “We marketed specifically for those companies, telling them how we could solve their specific problems.”

Their technique worked, and it wasn’t long before AppNexus had established itself in the growing real-time ad business, taking on clients such as eBay and Microsoft.

Last year, a mere three years after the company’s inception, AppNexus secured an additional $50 million from Microsoft and their other investors, bringing total investment to $65.5 million, and now auctions more than 4 billion ads a day on its real-time bidding platform.

With a foot firmly planted in New York and about 90 employees, AppNexus is working its way into the European and Middle Eastern market, thanks in part to a data center they’ve just opened in Amsterdam, and O’Kelley predicts the real-time bidding business will grow 20% between now and 2012.

But what is a real-time ad platform?

Basically, services and technology like those AppNexus provides gather information about internet users, allowing companies to target specific customers with specific messages in order to guarantee that their ad dollars are spent in the most efficient way possible.

While some other companies claim to offer such a service, O’Kelley insists he’s not worried about the competition, primarily because AppNexus doesn’t simply claim to be based on a platform, it is a platform, one built on a cloud service that allows them to offer what O’Kelley calls “the most scalable ad technology platform in the business.”

This means, according to O’Kelley, that AppNexus promises the most reliable and accurate personalized advertising on the web.

To many, the idea of personalized advertising can bring about visions of a dystopian future in which corporations control your every decision. O’Kelley understands these fears; he has them, too.

“This is the most effective advertising, yes: we help people get specific goods they would actually like” he says, before continuing, “But if we make it too personal, it gets creepy. There’s a line I don’t want to cross.”

Advertising should be enticing, not worrisome, he says, and AppNexus does everything in its power to balance people’s private lives with their product desires: “We have a strong delineation between identifiable information and non-identifiable information, and only use information from sites you’ve visited. There’s nothing scarier than receiving information from advertisers with which you don’t have a relationship.”

And AppNexus is all about relationships, particularly when it comes to hiring, which O’Kelley describes as the most important element of any start-up.

“Hiring is critical to us. We look for people who are smart and, more importantly, passionate — that’s almost more important than experience,” says O’Kelley. “You have to have what we call the ‘customer service gene,’ because only the customer can tell us what they want and need. That feedback helps us thrive.”

Asked for the best advice O’Kelley’s received on his journey, the young CEO cites tech entrepreneur Ben Horowitz: “There are only two emotions a CEO can feel: terror and euphoria.” Those two emotions, of course, often come as a package.

Startup Tools

Startups need tools to organize themselves. Here’s what AppNexus uses behind the scenes.

  • Customer Relationship Management: A combination of Salesforce.com and AppNexus’ proprietary system.
  • Accounting: Currently evaluating.
  • Project Management: Atlassian Confluence Wiki as a way to collaborate on projects and share documents.
  • Cloud Computer: AppNexus maintains their own cloud through three databases around the world, and use two Netezza machines for as a data warehouse solution.
  • Internal Email: Hosted Exchange 2007 service.
  • Marketing: None.
  • Site Analytics: Google Analytics and Jobvite for hiring.

Creating Affiliate Programs and Ad Retargeting

e-Commerce entrepreneur talks about building an affiliate program and new forms of display advertising.

I sat down with eCommerce expert Sabir Semerkant to talk about creating and growing an affiliate program. We talked about some of the leading vendors out there, how he chose his affiliate vendor for his social commerce start-up focused on the vitamin industry, and strategies for attracting new affiliates.

Vendors mentioned include Commission Junction, Google Affiliate Network, Linkshare, and PepperJam, the company Vitamin Creek ultimately selected.

We also talked about Ad retargeting.

What is Ad retargeting?

Ad retargeting is a growing trend within the online display advertising world. It’s a highly effective advertising tactic, and especially valuable to eCommerce companies.

Imagine a consumer visits an eCommerce Web site, browses through its product inventory, puts a few things in her shopping cart and then….leaves the site before finishing the transaction. In other words, she abandons the shopping cart. Retargeting is all about staying in front of that consumer in the minutes, hours and days immediately following her visit to the Web site. For example, she leaves the eCommerce site and goes straight to People.com to read the latest celebrity gossip. With retargeting, the online retailer can put a display ad on the page right next to the article. Often times, the retailer can dynamically create the Ad to display the same product(s) she left in her shopping cart. So imagine she sees an Ad that shows the shoes she looked at, with a call to action to “Come back now and enjoy free shipping”.

The goal, especially in the hours after the consumer visited the e-commerce site, is to drive the consumer back to the site to complete the purchase. The sooner the ad is displayed relative to when the site visit occurred, the more likely the consumer is to return. Show the advertisement three months from now and its probably not as effective as showing it a few hours after the consumer left the site.

Below is an example of a retargeting advertisement from Vitamin Creek that I see from time to time after a visit to the Vitamin Creek Web site to prepare for the video interview above.

iDeeli is an eCommerce company that has an office in our building. About three months ago, I was curious to learn about our new neighbor and checked out their Web site. Since then, an iDeeli retargeting advertisement follows me everywhere I go on the Internet, kind of like my online shadow. I think I’ve seen about 200+ iDeeli ads since that one day I visited their Web site.

Here iDeeli and I are hanging out together on the Boston.com sports section, checking out the latest Celtics news. iDeeli ads are turning into my online security blanket – they go everywhere with me.

With retargeting, an advertiser can control things like how long it wants to stay in front of the consumer after she leaves the advertiser’s Web site – up to one hour, one day, one week, one month, one year…forever. And how frequently does the advertiser want to show an ad to that same consumer? Probably more frequently in the hours after the site visit, gradually reducing to almost never after a few weeks.

iDeeli seems to have both levers on full throttle. Keep showing ads to this person forever. And show about 10 ads per day, also forever. If someone at iDeeli is reading this, you may want to change that 🙂

Retargeting vendors mentioned in the interview include adroll, Fetchback, and Criteo.

eCommerce for Start-ups and Small Business

Which e-commerce solutions are right for your small business?

Creating an online store to sell whatever physical or digital products you want to peddle has never been easier. There are new e-commerce platforms and plugins popping up every day that make adding a t-shirt store to, for example, your WordPress site, a half day project.

I sat down with e-commerce expert Sabir Semerkant, who has led e-Commerce initiatives for both large and small companies for the past 10 years and is now growing his own e-Commerce / social commerce company focused on the vitamin industry.

At ScribeLabs, our services business, we’ve recently completed two e-commerce projects.

The first project was for a joint venture project we’re working on with the Interactive Advertising Bureau (IAB). We’re developing an online professional development portal for media and advertising professionals.

While longer term we want to create a social e-learning / eCommerce platform where media and advertising industry professionals can subscribe to an all you can eat buffet, or purchase a specific course, and then log in to consume course content, take tests and interact with Subject Matter Experts and other learners, the short term goal was to get something up quickly that allows industry professionals to find, purchase and download our 3 hour long video courses right to their desktop. That was a fairly straightforward initial goal – build it quick, get feedback from the market, see what the demand is, and then invest in developing something more robust.

We were looking for a relatively simple solution that would allows us to process payment through PayPal, and give us simple WordPress shortcodes that we could integrate with an existing design template. We chose WordPress eStore for the IAB project.

Another project we’re finishing up right now is for KnowledgeSource, a healthcare research company that wants to reinvent its business and scale for growth in the digital age. The overarching project was to help Knowledge Source reinvent its business strategy, its brand identity, and to implement a technology and business foundation for the future. The heart of the technology roll out is a new Content Management System (WordPress Multisite) and an e-commerce platform that is easy for non-technical users to work with. One of their existing pain points is the frustration of needing to rely on technical professionals every time Knowledge Source wants to add a new research report to the catalog.

We chose GetShopped.org for the KnowledgeSource project.

Originally, we looked at the GetShopped plugin for the IAB Professional Development project, but it blew out the existing design template we have for the e-commerce site, so we would have had to redo the site design to work with the GetShopped shopping cart.

When we built the KnowledgeSource store, we designed the site from scratch, with that specific shopping cart in mind.

The GetShopped e-Commerce solution is stronger and more flexible than WordPress eStore. It has different pricing levels, depending on your needs. A free, basic version allows you to accept payment via paypal and google checkout. The Gold Cart plugin works with GetShopped and allows you to use a payment gateway, such as Authorize.net, which was a requirement for this project. You can sell individual products, including variations, such as sizes and colors for t-shirts.

KnowledgeSource sells healthcare industry research reports. Prospective customers can either buy a full report, or a section of a report. Adding new reports (products) and product information and pretty graphics to the catalog is straightforward for non-technical users.

Sabir chose Volusion for his e-commerce software platform.

Sabir mentions a few e-Commerce solutions during our interview, including,

Feel free to add other solutions in the comments section below.

Here’s a good reference list of various Word Press shopping cart plugins. They all have their pluses and minuses.