The Battle Over Media Measurement

Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.

Tune in to Naked Media, Tuesday, May 19, Noon ET. Register now to ask questions and get a reminder.

Measuring media has never more crucial. Marketers want to justify every penny spent and make sure they’re hitting just the right audience. But even vaunted media brands are struggling to justify their claims. Along comes TiVo, promising to measure audience as never before. Nielsen says it measures better than anyone. Naked Media host Dorian Benkoil will ask our guests, executives Jon Gibs from Nielsen and Todd Juenger from TiVo, to explain what they’re doing, how they’re challenging each other, and how anyone can make sense of the myriad ways to try to measure media today — time spent, composition, engagement, and dozens of other “metrics”.

We’ll also discuss other leaders in the space. And, as always, we’ll make sure there are “aha” moments where we give you, our users and participants, the tools to use what’s being discussed. Plus, we’ll throw in “Shallow Thoughts” commentary and other treats.

Register now to ask questions and get in on the discussion right away. You will also receive a reminder email to tune in for the live show the day before.

Streaming Media East

Tune in today and tomorrow for a live video webcast of the Streaming Media East conference in NYC. Watch keynotes, panel discussions and speaker interviews.

Tune in today and tomorrow for a live video webcast of the Streaming Media East conference in NYC. Watch keynotes, panel discussions and speaker interviews.

Register now.

Now in its 12th year, the Streaming Media East show is the number-one place to come see, learn, and discuss what is taking place with all forms of online video business models and technology. Content owners, viral video creators, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators and others all come to Streaming Media East to see and hear the latest online video technology but, more importantly, to discuss the business models that are coming of age.

Streaming Media East combines cutting-edge exhibitors and intensive conference sessions with more than 100 speakers, giving you the chance to hear and see the best and the brightest minds in the online video industry—at the podium, in the Exhibit Hall, and among the attendees.

Digital Hollywood LA

Register now to attend the live video webcast of the Digital Hollywood LA conference.

Register now to attend the live video webcast of the Digital Hollywood LA conference. Attendance is free.

Tune in each day to watch keynotes and panel discussions from leading media, advertising, broadcast, social media and mobile professionals.

The webcast starts at 9am PT on Tuesday May 5 and goes until 3pm on Thursday May 7th.

Watch pasdt Digital Hollywood event videos.

Norbert Young, McGraw-Hill Construction

Our next live video webcast is Tuesday, April 28th. Executive FaceTime host Hal Espo sits down with Norbert Young, President of McGraw-Hill Construction to talk about the future of b2b publishing.

Our next live video webcast is Tuesday, April 28th. Executive FaceTime host Hal Espo sits down with Norbert Young, President of McGraw-Hill Construction to talk about the future of b2b publishing.

About Norbert Young
Norbert W. Young Jr. was brought up in the field, and today he is the voice of McGraw-Hill Construction, the indispensable source of construction industry information for more than one million professionals in the $4.6 trillion global construction community.

Norbert’s knowledge of our trusted brands—Dodge, Sweets, Architectural Record, Engineering News-Record, GreenSource, 11 Regional Publications, and construction.com—and of the profession that drives them, is at the same time intimate and comprehensive.

It is the impetus for the vision, insight, and advocacy that he brings to MHC and to our valued customers.

Advertising Research Foundation Annual Conference

The world is imploding. Money is tight. Volatility and fear are real. Proven approaches are rare, and advertising research is two years behind consumers. A seismic sea change in ad/marketing research is underway, experience that change in action as industry thought leaders chart the new course at Re:think 2009.

Register now to watch the free live video webcast of the Advertising Research Foundation Re:think 2009 keynote presentations from Monday March 30 to Wednesday April 2, 2009.

The world is imploding. Money is tight. Volatility and fear are real. Proven approaches are rare, and research is two years behind consumers. A seismic sea change in ad/marketing research is underway, experience that change in action as industry thought leaders chart the new course at Re:think 2009.

It’s time to re:think research or risk obsolescence. It’s time to shift from mind-numbing numbers crunching to mind-expanding consumer listening. It’s time to be the fittest and make marketing decisions that go beyond survival.

No one can predict the future, but preparation is everything. Re:think 2009, The ARF 55th Annual Convention + Expo, is the place where needs meet solutions. Where forward-thinking companies are gathering for three seminal days on three transformative issues essential to the systemic change advertisers, agencies, media and research companies must make now.

Register now for the live video webcast.

Day 1

Research Transformation – The Necessary Future

Is traditional research irrelevant? Will research be on life support by 2012? Lightspeed technology innovations are driving research transformation, yet 80% of research is spent looking backward. Intelligent fact-based research is needed more than ever. If Google may soon be the biggest research company, how will traditional research companies compete?

New data feeds and predictive pipelines are out there ready to harness. Learn from leaders using them for whom there is no status quo. Master the groundbreaking research solutions redefining market research now.

Day 2

360° Media and Marketing – The New Lens is Human

Simply put: if consumer knowledge is not driving your marketing decisions, you will fail. Multi-platform, multi-media means multi-choices, making it more imperative than ever to build people-centered plans with strategic precision. The gap between consumer connectivity and smart-power research is huge and growing. Connecting is everything, and success depends on new tools, new technologies and new models that put the human at the center of marketing.

Day 3

Innovating Innovation – Moving Beyond New and Different

A how to primer from the prime movers of innovation. Forward-focused advertisers and thinkers speak out on the process, thinking and tools that they’re using to transform research from reactive to proactive, from post-emptive to pre-emptive, from passive data collection to consumer-imprinted research.

Stop Playing Consumer Catch Up

Strategic inflection is here – the tipping point where errors are fatal and structural change is imperative. Re:think answers this critical need with strategic solutions:

  • 20+ forward-focused innovators from every sector of the industry speak out.
  • 30+ Key Issue Research Forums on new business critical issues.
  • 2000+ industry leaders all under one roof. Learn, share and innovate at the industry event of the year.

Listen + Learn from Pros and Provocateurs

Dr. Gary Flake, Microsoft Live Labs • David Verklin, Canoe Ventures • Alan Wurtzel, NBC Universal • Donna Goldfarb, Unilever Americas • Susan Wagner, Johnson & Johnson • Dr. Bob Deutsch, Brain Sells • David Calhoun, The Nielsen Company • Susan Whiting, The Nielsen Company • Eric Salama, The Kantar Group • Bob Johansen, Institute For The Future • Dr. Romesh Wadhwani, Information Resources, Inc.• Jerry Wind, Wharton – SEI Center for Advanced Studies in Management • Jerry Zaltman, Olson Zaltman Associates • Dr. Drew Westen, Thinkscan.com • Google • Coca-Cola • Levi Strauss and more to be announced!
Who’s Coming?

2000+ top tier corporate leaders, research leaders, marketers, futurists, change agents, technocrats and social scientists. This is the one conference where world-class marketers, agencies and innovators mix it up in an intensive, no-thoughts-barred open exchange of information, ideas and innovation.

The Procter & Gamble Company, The Hershey Company, General Mills, Inc., Kraft Foods, The Coca-Cola Company, Wal-mart Stores, McDonald’s USA, Capital One, Novartis, Johnson & Johnson, McNeil Consumer Healthcare, Draft FCB, Leo Burnett USA, DDB Chicago, Scripps Networ ks, Conde Nast Publications, Discovery Communications, Thinkscan.com, Synovate, Knowledge Networks and Insight Express will be there – shouldn’t you?

Register now for the live video webcast.

Digital Hollywood Media Summit

Register now to attend a free live video webcast of the Digital Hollywood Media Summit in NYC on March 18 & 19. We’ll be broadcasting straight to your desktop starting @ 9am EST on Wednesday March 18, through the end of the day, and again starting @ 9am on Thursday morning.

Register now to attend a free live video webcast of the Digital Hollywood conference in NYC on March 18 & 19. We’ll be broadcasting straight to your desktop starting @ 9am EST on Wednesday March 18, through the end of the day, and again starting @ 9am on Thursday morning. Plus, Naked Media host Dorian Benkoil will be grabbing on-camera interviews from the event.

Keynote speakers include, Jeff Zucker, CEO, NBC Universal, Philippe Dauman, CEO, Viacom and Steve Ballmer, CEO, Microsoft.

Thanks to our sponsors for their support. Without their help, we wouldn’t be able to produce the live webcast. Sponsors include Adobe, CPX Interactive, Highwinds CDN, and LiveU.

Below is a schedule of the two day event.
register_now

Media Summit SuperSessions

9:00 AM
Welcome & Introduction

9:15 AM – 10:15 AM
Keynote Speaker
Jeff Zucker, President and Chief Executive, NBC Universal Bio Information – Click Here

One on One Conversation with:
Ellen Pollock, Executive Editor, BusinessWeek

10:45 AM – Noon
Session A:
The Changing Face of Media and News: The Power, The Influence, The Challenge of the Economy and Social Change


Michael Wolff, Columnist, Vanity Fair
Michael Oreskes, Senior Managing Editor, The Associated Press
Kevin Yen, Director of Strategic Partnerships, YouTube
Ellen Weiss, Vice President for News, NPR
Jon Fine, Columnist, BusinessWeek, Moderator
For Session Description and Speaker Bios Click Here

Session B:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms


Greg Johnson, SVP, executive creative director, William Morris Agency
Mark Renshaw, EVP, Digital Practice Lead, Leo Burnett – Arc Worldwide
Tim Hanlon, Executive Vice President/Managing Director, VivaKi Ventures
Bant Breen, EVP,Global Director of Strategic Development & Innovation, Interpublic
Trevor Kaufman, CEO, Schematic
Duane Bray, Partner, IDEO
Doug Scott, President, OgilvyEntertainment, Moderator
For Session Description and Speaker Bios Click Here

12:30 PM – 1:45 PM
Session A:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience


Chris Di Cesare, Head of Marketing and Programming, YouTube Miles Beckett, Co-Founder and CEO, EQAL, Co-Creator and Executive Producer, lonelygirl15 and KateModern
Jason Kirk, Vice President, Video and Entertainment, MySpace
Karin Gilford, Senior Vice President of Fancast and Online Entertainment, Comcast Interactive Media
Robert Bavis, Partner, IBM Global Business Services
Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator
For Session Description and Speaker Bios Click Here


Session B:
The Television Ecosystem: Cable, Telco, High Definition, Broadband, Mobile, Satellite – Defining the Future of Entertainment and Communications


Landel Hobbs, Chief Operating Officer, Time Warner Cable
Roger Keating, Senior Vice President, Hearst-Argyle Television Guido Baumhauer, Director of Strategy, Marketing and Distribution, Deutsche Welle
Joanna Drake Earl, Chief Operating Officer, Current TV
Marc DeBevoise, SVP, Business Development and Strategy, Starz Media LLC
Rebecca Glashow, Senior Vice President, Digital, Media Distribution, Discovery Communications
David Keefe, Global Director, Media and Entertainment Practice, Siegel+Gale
Ed Moran, Director of Product Innovation, Deloitte, Moderator
For Session Description and Speaker Bios Click Here

2:15 PM – 3:30 PM
Session A:
Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media


Bob Jeffrey, Chairman and CEO, JWT Worldwide
Eileen Campbell, CEO, Millward Brown Group
Lee Doyle, CEO, Mediaedge:cia
Mark J. Penn, President of Penn, Schoen and Berland and Worldwide President & CEO, Burson-Marsteller
Carl Fremont, EVP, Global Media Director, DIGITAS
Bill Battino, GBS Managing Partner, IBM Global Communications Sector, Moderator
For Session Description and Speaker Bios Click Here

Session B:

The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem


Brian Hall, GM Windows Live, Microsoft
Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks
Rob King, Editor in Chief, ESPN.com
James Pitaro, Vice President and General Manager, Yahoo Sports and Entertainment
Alexandra Levy, Director, Branded Entertainment, Google
Shawn Gold, Partner, SocialApproach, former CMO, MySpace, Moderator
For Session Description and Speaker Bios Click Here


3:45 PM – 5:00 PM
Keynote Interview


Philippe Dauman, President and Chief Executive Officer, Viacom Inc.

Bio Information – Click Here
One on One Conversation with:
Ronald Grover, Los Angeles Bureau Chief, BusinessWeek

5:00 PM – End-of-Day Reception – Auditorium Lobby
Hosted by J.D. Power

Wednesday Workshops, March 18th
Day Long Strategic Track

The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
10:45 AM – Noon
Session A:
Widgets as a Platform: Content, Commerce, Communications


Jen Cooper, CEO, Mixercast
David A. Yovanno, CEO, Gigya
Hooman Radfar, CEO, Clearspring
Ken Venturi, Chief Creative Officer, SVP Media and Interactive, National CineMedia
Corey Ferengul, Executive Vice President of Marketing, Macrovision
Daniel O’Connell Offner, Partner, Nixon Peabody LLP
Sun Jen Yung, Managing Director, Nightwood Capital, Moderator
For Session Description and Speaker Bios Click Here

12:30 PM – 1:45 PM

Session B:
Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games


Amanda Richman, Senior Vice President, Director of Digital, MediaVest USA
Faris Yakob, Chief Technology Strategist, McCann Erickson
Janet Eden-Harris, Vice President | J.D. Power and Associates
Richard Jalichandra, CEO, Technorati
Darcy Lorincz, CEO, Origin Digital
Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Robert Friedman, President of Entertainment and Media, @radical.media
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
For Session Description and Speaker Bios Click Here

2:15 PM – 3:30 PM
Session C:

Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale


Laurent Stanevich, SVP, Digital Strategy, Enfatico
Rebecca J. Paoletti, Senior Director, Video Strategy, Yahoo! Inc.
Brad Davis, Senior Vice President and West Coast Multimedia Lead, Disney Online Ad Sales
Federico Grosso, Senior Vice President, Business Development, blinkx
Nick Moore, EVP, Chief Creative Officer, New York, Wunderman
Beth Uyenco Shatto, Global Research Director, Microsoft
Gus Warren, Vice President of Strategic Partnerships, Spot Runner
Steve Robinson, President, Panache, Moderator
For Session Description and Speaker Bios Click Here

Wednesday, March 18th – The Dinners
Hosted Events
A) Evening Dinner

Media, Strategy and Vision: “Making Lemonade Out of Lemons: Why This Market Is Actually Good for Business”
Hosted by:
Penn, Schoen and Berland & Burson-Marsteller

Thursday, March 19, 2009
9:00 AM
Summit Welcome and Introduction

9:15 AM – 10:15 AM
Keynote Speaker

Steven A. Ballmer, Chief Executive Officer, Microsoft Corporation Bio Information – Click Here
One on One Conversation with:
Steve Adler, Editor-in-Chief, BusinessWeek

10:45 AM – Noon
Session A:
Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets


Richard J. Bressler, Managing Director, Thomas H. Lee Partners, L.P.
Jonathan Miller, co-founder, Velocity Investment Group
Richard Wolpert, Managing Director, Mail Room Fund
Robert C. Raciti, Ph.D., Senior Vice President, Industry Strategist, GE Capital Media, Communications & Entertainment
Imran Khan, Managing Director, J.P. Morgan
Tuna N. Amobi, Director, Consumer Discretionary, Media & Entertainment, Standard & Poor’s Equity Research, Moderator
For Session Description and Speaker Bios Click Here

Session B:
Media 2.0 – Publications and News: Re-Imagining of News Media, the Newspaper and Magazine Industries: Broadband, Mobile, UGM, IPTV and Advertising


Caroline Marks, General Manager, The Daily Beast
Jonathan Shar, SVP and General Manager, CNNMoney.com
Brett Wilson, SVP of Advertising, USA Today
John Soppe, Managing Director, King Digital, a unit of King Features
Smokey Fontaine, Chief Content Officer, Interactive One
Steve Zales, President, Digital, Time Inc. Lifestyle Group
Jeff Litvack, GM, Mobile and Emerging Products, Associated Press
Elizabeth Rae Rosenstein, Principal, Deloitte Consulting LLP, Moderator
For Session Description and Speaker Bios Click Here

12:30 PM – 1:45 PM

Session A:
The Web: The All-Media, All-Consuming Phenomenon – PC, Mobile & TV


Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks
Scott Kessler, Senior Director, Information Technology, Internet Software & Services and Internet Retail, Standard & Poor’s Equity Research
Stephen McKenna, Vice President, Media & Entertainment, Communications, Media, and Entertainment, Hewlett-Packard
Todd Krieger, Senior Vice President, Denuo
Artie Bulgrin, SVP Research, ESPN
Danny Passman, Global Head of Programming, Joost
Diane Brady, Senior Editor, BusinessWeek, Moderator
For Session Description and Speaker Bios Click Here

Session B:
The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience


Chip Canter, Vice President, Wireless Platform Development, NBC Universal Digital Distribution
Jonathan Barzilay, SVP of programming, MediaFLO USA, Qualcomm
Larry Berkin, Vice President, Ecosystem and Corporate Business Development, ACCESS Systems America
Tim Connolly, Vice President, Mobile Distribution, ABC, Disney & ESPN Media Networks
Jeremiah Zinn, Senior Vice President, Syndication & Operations, MTV Networks
Jesse Goranson, SVP of Mobile Media, Nielsen
Derek Kuhn, Vice President, Emerging Technology and Media, Moderator
For Session Description and Speaker Bios Click Here

2:15 PM – 3:30 PM
Session A:

Bridging TV and Broadband: Strategic Relationships – Advertising, Technology & Content


Fahad Siddiqui, Director Strategy & Partnerships, Business Development Americas, France Telecom
Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.
Luke Bradley-Jones, EVP, Digital Media and Business Development, BBC Worldwide America
Kelly C. Egan, Senior Vice President, Business Development and Sales, Swarmcast
Ed Forman, Executive Vice President, Products and Services, ActiveVideo Networks
Richard Kang, EVP, Strategy & Business Development, MTV Networks
Jed Horovitz, President and CEO, Internet Video Archive (IVA)
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
For Session Description and Speaker Bios Click Here

Session B:

Future Media: Applications, Infrastructure & Devices – Reimagining a Broadband and Mobile Universe


George Linardos, Vice President, Product Management, Media, Nokia Inc.
Sam Farraj, AVP Strategy and Product Development, AT&T
James Henderson, Jr., Vice President of Strategic Procurement, Comcast Cable
Marc Henri Magdelenat, Director of Mobile Advertising Marketing & Sales, Microsoft
Perry Wu, CEO & Founder, BitGravity
John Shapiro, Product Manager, Adobe Wave
Nash Parker, Director, North American Strategy at Alcatel-Lucent, Moderator
For Session Description and Speaker Bios Click Here

3:45 PM – 5:00 PM
Session A:
Strategic Relationships: Broadband, TV and Advertising – New Content, New Platforms, New Technologies



Steve Mitgang, CEO, Veoh Networks
Chris Grosso, Senior Vice President of Emerging Digital Businesses, NBC Universal
Cynthia Nelson, COO, Todobebé
Marty Roberts, VP, Marketing, thePlatform
Dave Toole, CEO, MediaMobz
Avner Ronen, CEO & co-founder, boxee
Shahid Khan, Senior Partner, Interactive Broadband Consulting, LLC, Moderator
For Session Description and Speaker Bios Click Here


Session B:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach


Rick Song, Senior Director, Eastern US Sales, Microsoft Advertising
Jesse Redniss, Vice President, Digital, USA Network
Ziv Navoth, SVP Marketing & Partnerships, People Networks
David Jensen, Partner, IBM Global Business Services
Reggie Bradford, CEO, ViTrue
David Berkowitz, Director of Emerging Media & Client Strategy, 360i, Moderator

For Session Description and Speaker Bios Click Here

Thursday, March 19th
Day Long Strategic Track
The Future of Advertising Track
10:45 AM – Noon

Session A:
Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR


Marc Ruxin, Executive Vice President, Chief Innovation Officer, McCann Erickson San Francisco
Scott L Brown, SVP Strategy & Digital Platforms, The Nielsen Company
Jen Soch, Vice President, Activation Director of Advanced TV, MediaVest USA
Brandon Berger, Vice President, Digital Innovation, MDC Partners
Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD
Kirk Cheyfitz, CEO, Story Worldwide
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description and Speaker Bios Click Here

12:30 PM – 1:45 PM
Session B:

Hypertargeting: Ad Networks, Ad Serving and Ad Targeting

Russ Fradin, President, Adify
Anne Hunter, Vice President, Platform-A Strategic Advertising Solution, AOL
Carrie Frolich, Managing Director, Digital Media, MEC Interaction, Mediaedge:cia
Stephen Butler, Managing Partner, Communications, Media and Entertainment Industries, Teradata Corporation
Kevin Krossing, Managing Director, Digital Marketing, Saatchi & Saatchi Canada
Scott Wensman, Director, Media Strategy and Content Interpublic Emerging Media Lab
Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business, Moderator

For Session Description and Speaker Bios Click Here

2:15 PM – 3:30 PM
Session C:
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media


Debbie Solomon, Senior Partner, Managing Director, Business Planning, Mindshare
Ken Papagan, President & Chief Strategy Officer, Rentrak
Vipin Mayar, EVP, Global Director of Data and Analytics, MRM Worldwide
Anthony Psacharopoulos, Senior Vice President, comScore, Inc.
Chris Boothe, President/Chief Activation Officer, Starcom USA
Todd Narwid, Vice President, New Media, NDS
Jon Gibs, Vice President, Media Analytics, Nielsen Online
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description and Speaker Bios Click Here


5:00 PM – End of Day

The Paradox of Success

How and where does failure play on the road to innovation? In this episode of BrainJuicer TV, we travel to Montreal to explore fantastic failures and their unexpected results.

In the video above, John Kearon talks failure with some leading market researchers and asks what they’ve learned from personal/professional failures, and how those lessons eventually led to success.

These themes are outlined in a paper delivered by John at ESOMAR 2008 in Montreal.

Below though, we put John on the hot seat to hear what he thinks about success and failure, and what this paradox that he talks about actually is. Most importantly, he answers an age-old question: What if Santa doesn’t bring him presents this year.

What is the “paradox” in the Paradox of Success?

That you need failure as a precursor to success.

Why is the focus on failure so important to you? It appears to be a running theme.

Download the Paper

Download John Kearon’s paper on the Paradox of Success delivered at ESOMAR 2008 in Montreal (PDF).

About this Video

BrainJuicer TV is a ScribeMedia/BrainJuicer co-production and includes interviews from leading practitioners and thinkers in the corporate, scientific, branding and media space as we explore change, disruption and innovation across various industries.

You can view our growing video library here, or follow us via RSS here.

Because failure is a taboo, to be avoided at all costs and its essential role in success is ignored or — perhaps more accurately — aggressively denied.

In its place we have the ‘Narrative Fallacy’ i.e., the all too human tendency towards simplifying success stories to be the hero’s journey where the brilliance of the hero can only lead to the success that transpires.

Failure doesn’t play a significant part in the story and randomness/luck of success is completely denied.

What are some important failures you’ve seen across different industries — or even in culture — that you think have lead to game changing innovations?

There are the 10 famous examples I put in the paper: Coke, vulcanised rubber, French fries, Cornflakes, Post Its, Penicillin, Alco-pops, etc.

Additional examples in culture would include the various epochs of art which went through various stages of failure before emerging into a full fledged and accepted new form of expression: flat to 3d, religious to secular, figurative to abstract, modern, etc.

Music and architecture has done the same.

In today’s economic environment, do you think people want to hear about failure as a marker towards success? It seems there’s a whole lot of failure going on. Success, not so much.

It’s a good point.

I started on the theme when everything seemed successful and before we had the catalogue of financial failures.

So it does feel a different environment into which to toss this notion but perhaps it’s helpful because it becomes a message of hope. Just as forest fires are essential to the long-term success of the biodiversity of the forest, so these financial disasters will enable the markets and the economy to come back stronger due to those that survive, and are more diverse due to the oddity of plants that thrive post an apocalypse.

Is failure, or at least failure as a meme, synonymous with being willing to take chances?

It’s related but not really.

The phrase ‘to take chances’ is still associated with assumed success, i.e. you take a risk and take a chance and because you took a chance, it’s a case of ‘bingo’ you hit pay dirt.

Far healthier I feel to embrace experimentation which has at it’s core the assumption of seeking many, many failures to find the eventual successful answer rather than ‘take a chance’ which has at it’s core a ‘one-off chance’ and the hope of striking it lucky the first time without the effort and rounds of failure required to pioneer anything that changes the way things are.

How does someone know that despite all the failures they should go on, and what does it mean to fail responsibly?

You never know and I think failing responsibly is an oxymoron. Edison has a great quote which sums it up for me, “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Give me a failure on your part, one really good failure, that has changed the way that you either do business, or view the market research world.

The first business I set up and gave my whole life to for 5 years, taking almost no salary and pouring in my life savings was pretty successful but gave me absolutely nothing back.

I gave half the business to my partner and then we gave 10% to the first partner and when I resigned as a Director to start BrainJuicer, I discovered that you can do absolutely nothing with 45% of a company to stop the current directors from doubling their salaries and taking the money left in the company for themselves and to effectively make your 45% shareholding so worthless that you eventually sell it to them for almost nothing just to be able to move on emotionally and put it behind you!

What are your predictions for the research industry come 2009?

Two scenarios.

Budgets get squeezed by 5%, it’ll be human nature for cautious research buyers to retreat to what they know and squeeze the big research factories by the same amount, i.e. it’ll be business as usual and incredibly dull.

Budgets get squeezed by 15%, and the cautious option just won’t be an option so these cautious buyers will have to step out of their comfort zone and embrace the new generation of smarter, faster, better online agencies and realise what they’ve been missing out on for the last few years – it’ll be exciting to see the walls of the research factory Jericho come crashing down!

And finally, since it’s holiday season and all: if Santa Claus fails to bring you a gift, how will you interpret this failure?

When Claus fails to bring me a gift, it’ll remind me not to expect chance events to deliver my dreams but to hang the stocking out anyway because me and kids like doing it; and you should do things because you’re moved to do them, not because of the hoped for rewards at the end of them.

Five Things That Will Change Your (Digital) Life

Join us Tuesday December 16th for our next episode of Naked Media, Live WebTV. Future thinker Amy Webb joins us, to “wow” us, with a discussion — flush with visuals — of what we can expect in the next two, five and ten years from our digital media.

In our next episode of Naked Media, Live WebTV, Future thinker Amy Webb joins us, to “wow” us, with a discussion — flush with visuals — of what we can expect in the next two, five and ten years from our digital media.

Register now.

She’ll talk about:

  • Why Semantic Web is real;
  • How we’ll use visual search;
  • The ways ubiquitous MoBro (mobile broadband) and WiMax will put that much more power in all our hands…

She’ll sit down with show host Dorian Benkoil to show the latest she’s learned, and share some of the precious information she’s gathered on recent world travels in Europe, Asia and the United States. Tune in for a special, look into not just the New Year, but also the coming era of digital media and communication.

About the Guest
Amy_Webb
Amy Webb is an author, educator, consultant and thought leader who adapts current and emerging technologies to solve problems in mainstream journalism and journalism education. She also runs the Webbmedia Group, a strategic, digital product and business consultancy to online media companies and other organizations. WMG’s mission is to help news organizations and others exploit digital technology for the best possible gain. Amy has spent more than 15 years working within media as a reporter, publisher and consultant. She is a featured speaker at media conferences and journalism workshops around the world.

ESOMAR Content Library Launched

ESOMAR conducts its first ever North American Congress to explore how research pioneers new business and societal paradigms. Keynotes and interviews from the event are now online here.

This past September, ESOMAR conducted its first ever North American Congress to explore how research pioneers new business and societal paradigms, sets trends and responds with new and better solutions in an ever changing world.

The 5,000 member organization aims to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

Keynotes and interviews from the event can be viewed here.

You can learn about upcoming ESOMAR events here.

SIIA Executive FaceTime – Andrew Heyward

Executive FaceTime webinar series features one-on-one conversations with industry leaders. Join us November 18th for a conversation with Andrew Heyward, Senior Advisor to Marketspace LLC.

Executive FaceTime webinar series features one-on-one conversations with industry leaders. Join us November 18th for a conversation with Andrew Heyward, Senior Advisor to Marketspace LLC.

We will discuss the following, and more:

  • How true is the notion that B2B information companies are somehow different than consumer media? What should the likes of Thomson Reuters, Bloomberg, Reed Elsevier, McGraw-Hill see in the changing consumer landscape?
  • What did the recent presidential election tell us about how integral the web has become to the very fabric of any information-based business? And does anyone now doubt that information visualization has arrived?
  • What is the new WEB 3.0 consumer …what role will they play and how will business overall and brand itself be impacted as consumers have wider ranging access to and impact upon information on the web?

    Andrew Heyward’s Bio
    Andrew Heyward is a senior advisor to Marketspace LLC, a subsidiary of Monitor Group that specializes in helping companies use digital technology to drive growth and revenue by enhancing customer interactions. Heyward’s particular area of interest and expertise is the rapidly shifting media landscape. He works with clients to create and strengthen original online content, develop new business models for the digital era, make more effective use of broadband video, and deepen engagement with newly empowered users who are creating content and forming networks themselves.

    Heyward was President, CBS News, from January 1996-November 2005. During that time, CBS News programming grew significantly in audience, regularly scheduled hours and profitability.

    Heyward also spearheaded CBS News’s move into new media. Its award-winning website, CBSNews.com, became increasingly competitive and was a leader in providing free, advertiser-supported broadband video. Heyward also was a key force in the establishment of the leading financial news website, CBS MarketWatch, and served on its board of directors from its founding in 1997 to its acquisition by Dow Jones in January 2005.

    Before his tenure as President, Heyward was executive producer, CBS EVENING NEWS, and Vice President, CBS News (October 1994-January 1996). Heyward was also responsible for developing and launching 48 HOURS, the primetime CBS News hour that premiered in January 1988. He has won 12 national Emmy Awards.