CONTACT IS KING – A Conversation with Douglas Rushkoff

Video: As all media becomes a landscape in which interaction takes place, and literacy is the ability to participate consciously in this environment, the convergence of media networks becomes ever more important in how we consume, produce, and analyze content. Douglas Rushkoff analyzes how people, cultures, and institutions create, share, and influence each other’s values. He examines how one of his predictions from the 1990s, Contact is King, has manifested itself in becoming a mantra for an all-pervasive communications paradigm for today’s society.

As all media becomes a landscape in which interaction takes place, and literacy is the ability to participate consciously in this environment, the convergence of media networks becomes ever more important in how we consume, produce, and analyze content.

Best-selling author, documentarian, and cultural commentator Douglas Rushkoff is one of the foremost analysts of how people, cultures, and institutions create, share, and influence each other?s values. In this conversation, he examines how one of his futuristic predictions from the 1990s, Contact is King, has manifested itself in becoming a mantra for an all-pervasive communications paradigm for today’s society.

Author of such works as Cyberia, Media Virus, Playing the Future, and the just-completed Get Back in the Box: Innovation from the Inside Out, Rushkoff has written and hosted two award-winning PBS Frontline specials, The Merchants of Cool (how corporations influence youth culture) and The Persuaders (how the cluttered landscape of marketing makes efforts to overcome consumer resistance).

He regularly appears on TV shows from NBC Nightly News to CNN?s Larry King Live and HBO?s Realtime with Bill Maher. His commentaries are seen and heard on CBS Sunday Morning and on NPR. He is writing a new monthly comic book for Vertigo, and he developed the Electronic Oracle software series for HarperCollins Interactive.

Rushkoff founded the Narrative Lab at NYU’s Interactive Telecommunications Program, and lectures about media, art, society, and change at conferences and universities around the world.

Moderated by Chris Pfaff, President, Chris Pfaff Tech/Media LLC; board delegate, PGA New Media Council

A board delegate of the PGA New Media Council since 2006, and a PGA NMC member since 2004, Chris Pfaff leads a consultancy ? Chris Pfaff Tech/Media LLC ? that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world, from PRIMEDIA and Eastman Kodak to Cantor Telecom. A veteran of the venture world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T?s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics? Digital Betacam format, and Sharp Electronics? LCD product division.

U2 3D – The 3D Experience Goes Digital

Video: The first-ever live-action digital 3-D film, U2 3D is a unique cinematic experience that places viewers within the pulsing energy of a stadium concert given by the world’s most popular band. Marrying innovative digital 3-D imagery and multi-channel surround sound with the excitement of a live U2 concert, it creates an immersive theatrical experience unlike any 3-D or concert film before.

The first-ever live-action digital 3-D film, U2 3D is a unique cinematic experience that places viewers within the pulsing energy of a stadium concert given by the world’s most popular band.

Marrying innovative digital 3-D imagery and multi-channel surround sound with the excitement of a live U2 concert — shot in South America during the final leg of their “Vertigo” tour — it creates an immersive theatrical experience unlike any 3-D or concert film that has come before.

This rare private screening of U2 3D — which opened theatrically worldwide in January, 2008 through National Geographic Entertainment — is only shown in cinemas equipped with Digital 3-D or IMAX® 3-D projection systems.

About 100 people packed the Dolby 88 Screening Room for a private screening and Q&A with U2 3D producer Peter Shapiro.

Shapiro has forged an eclectic career whose acclaimed, groundbreaking projects include the IMAX concert film “All Access,” the Green Apple Festival (America’s largest Earth Day event), the annual Jammys awards show and concert, the VH1 hip-hop documentary “And You Don’t Stop” and his current efforts with 3ality Digital, of which he is a founding partner, to help digital 3-D become a significant component of the out-of-home and in-home entertainment experience.

Dollars in Digital: Producing Web Programming and Making It Profitable

Video: In the fall of 2006 at MIPCOM, the television industry was looking toward broadband delivery of video content as “the next new thing.” Since then, everyone has seen the remarkable interest from the public in all things digital, especially in marketing, advertising, and simply as a new platform which gives the viewer more personalized options.

In the fall of 2006 at MIPCOM, the television industry was looking toward broadband delivery of video content as “the next new thing.” Since then, everyone has seen the remarkable interest from the public in all things digital, especially in marketing, advertising, and simply as a new platform which gives the viewer more personalized options. However, it has become difficult for the industry to keep up with the demands of the public, leaving us with nagging questions, such as:

  • What programming works?
  • How do you monetize it?
  • How do the content creators/producers get compensated?
  • As a new multi-platform universe that can’t be ignored, how does the production community make it financially viable?

The internet is a new distribution platform for original programming, and it is now mandatory for producers today to learn the process in order to make this new market viable. Networks are commissioning “direct-to-web” programming, and a major hit with viewers could lead to a television series.

Panelists

Lou Wallach, SVP of Development, Comedy Central, East Coast and all broadband development
Paul Levine, SVP, National Geographic Ventures
Todd Broder, producer of approximately 80 webisodes for various broadband entities.
Tarah Feinberg, Director, Creative Development, Savar Media, LLC

Moderated by Mathew Tombers, Managing Director, Intermat, Inc. Launched in 1999, the company has been intimately involved in helping media companies in development, sales and strategic alliances.