Henry Blodget, Silicon Alley Insider

Aggregation is the key to the new journalism, the very act of aggregation can be valuable. High-velocity production, more similar to broadcasting, like a “text broadcast”. People want “snackable” content, see what’s happened in the last hour.

Silicon Alley Insider becoming Business Insider, TechCrunch model, 2 million readers, but facing same ad challenges as everyone else. Not a “lifecaster,” but real journalism. Still, a new form of journalism is evolving. Old style is to take existing content and to throw it online, reading it online is great, but that’s not the real form of online journalism looks like, with strengths and weaknesses.

Thanks to John Blossom of Shore Communications for the summary of this session.

Going After Google’s Achilles Heel

Many publishers have tried to address this problem by going head to head with Google’s indexing and retrieval services, attempting to improve performance using decades of work in semantics and ontological research. Of course, this track is aimed at going against Google’s greatest strength. Publishers can provide value at exactly the point at which Google is weakest; integrating with task, context and work flow.

As more and more of the world of information is indexed online, Google has become the on stop shopping site for an ever increasing set of people’s information needs. But with huge repositories of valuable content still being generated and controlled by traditional publishers, the question is what can these publishers provide their clients that Google can not already provide for free?

Many publishers have tried to address this problem by going head to head with Google’s indexing and retrieval services, attempting to improve performance using decades of work in semantics and ontological research. Of course, this track is aimed at going against Google’s greatest strength. In this talk, Kristian Hammond looks at an alternative, in which publishers can provide value at exactly the point at which Google is weakest; integrating with task, context and work flow.

Hammond presents a broad platform for this approach as well as specific examples of systems that are in place today.

Watch all video from the Software and Information Industry Association (SIIA) Information Industry Summit.