The above video interview is from Internet Week in NYC.
Location is more than just a check-in. Taking full advantage of location can change the way people interact with brands by moving the conversation to a physical location and, it’s hoped, a purchase.
The data that can be applied to applications’ geo-sensitive components runs deep. Matt Gillian, cofounder of Simple Geo, discusses how his company is striving to provide app developers with the data tools they seek to serve more precisely targeted information.
Putting consumers’ location and intentions into context can be aided by neighborhood data, such as demographics, population density and business with offers that may supplement the initial inquiry. Gillian describes promos that take consumers along the final mile, perhaps enhancing their experience with the augmented reality of virtual things in the real world displayed on the mobile device.
Brands and agencies hunger for technologies that provide data at every point in the consumer experience to achieve improved individualization and conversion. Location-based service layers feed that hunger and can do so while addressing the consumer appetite for discovery and convenience.